Charlottesville Entrepreneurs Launch Moonlighting Mobile Marketplace App

Monday, 8 December 2014 15:51 by Info@YesVirginia.org
A team of Charlottesville entrepreneurs recently launched Moonlighting, a mobile company with an app that helps job seekers and people needing work done to connect...

A team of Charlottesville entrepreneurs recently launched Moonlighting, a mobile company with an app that helps job seekers and people needing work done to connect.

The three co-founders began brainstorming in August 2013 to find a way to parlay their expertise in payment platform development and mobile technology. According to CEO Jeff Tennery, “We wanted to do something significant that would really resonate with people. The employment market made the most sense.”

According to the company, Moonlighting is the only marketplace that lets users engage as both a payer and earner in a mobile environment. With two simple categories —“make money now” and “get stuff done” — users can easily identify their needs and skills.

The app is similar in functionality to Facebook and Twitter. In addition, users can easily post Moonlighting requests to their social media accounts.

Like most entrepreneurs, the company founders kept their day jobs while moonlighting on nights and weekends to hammer out the business plan and technology. After raising an angel seed round of funding in April and testing an alpha version of the technology in August, the company officially launched its app on October 15.

In just over a month, Moonlighting has already reached thousands of users nationwide, with projections for dramatic growth.

“Charlottesville is a rich, diverse area with a solid investment community. There’s a strong constituency of experienced business people looking to finance start-up and angel companies and offer their expertise,” said Tennery.

Proximity to UVA also allowed the company to tap into a talented labor pool. “We worked with undergrads from the business school on the marketing, Darden grads helped us with the business plan, and law school students helped write our terms and conditions,” noted Tennery.  “The region is rich in both business and culture, so there’s a great labor force of UVA grads who want to remain in the area.”

Highlighting the growing peer-to-peer economy and its financial impact, Moonlighting has published its first comprehensive report on how the nation is “moonlighting” through multiple financial opportunities. The monthly M.O.O.N. Report (Mobile Optimized On-Demand Network) tells the story of the American moonlighter and reveals the economic trends taking place in the new 1099 society. To download the app and report, visit the company’s website http://moonlightingapp.com/.

The fast growth of a technology-driven company like Moonlighting is another example of how Virginia provides the right resources and environment for entrepreneurs to start and grow their businesses. To learn more, click here.

The Moonlighting team at the company’s October launch party.

Charlottesville Startup GigDog Launches from UVA’s i.Lab

Monday, 9 December 2013 16:38 by Info@YesVirginia.org

While working as a geo-political analyst for the Department of Defense, Anslem “J.R.” Gentle came up with an idea for an entertainment and promotion company.

J.R. saw how lesser-known musicians would advertise their upcoming performances on posters and realized even people who saw the posters were not likely to attend the concerts because they weren’t familiar with the music. Thus was born the idea for GigDog — a streaming interactive internet radio station that only plays the music of bands scheduled to perform in the local area within the following six weeks.

What helped turn GigDog from an idea into a real company was access to the UVA i.Lab, an incubator for start-ups in Charlottesville, Va. The i.Lab is the revamped version of the Darden School incubator and includes a newly-renovated space and expanded program. It is unique because it is open to both UVA students and members of the Charlottesville community.

UVA’s i.Lab includes office space with access to a 3-D printer for prototyping, a “pitch” room, workshop, large meeting area, media rooms with Skyping abilities, and a full coffee shop and collaboration area. Applications are due in early January and the year-long program begins in the spring. i.Lab can accommodate 25 companies per year and offers entrepreneurial workshops, a speaker series on topics of interest, and access to professors and the 11 schools within UVA.

GigDog was incorporated in the summer of 2012 and joined the i.Lab pilot program. GigDog’s benefit to both musicians and consumers has allowed it to grow quickly —  it became operational in January 2013 and has grown from 14 bands and 16 venues in Charlottesville to more than 500 bands and 445 venues in five cities.

“As an entrepreneur, being in an environment of like-minded people is paramount,” said GigDog founder J.R. Gentle. “I had the whole of UVA and Darden as a resource. If I needed help with marketing or finance questions I could talk to those professors. I also learned just as much talking to the fellow entrepreneurs in the program.”

GigDog has just launched a RocketHub crowdfunding campaign to expand into additional cities. To experience GigDog visit http://www.gigdog.fm/ and to learn more about the UVA i.Lab visit http://www.ilabatuva.org/

GigDog founder J.R. Gentle chats with another entrepreneur and i.Lab director Philippe Sommer (left to right).

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