VEDP’s international trade division recently hosted more than 200 professionals at the 65th annual Virginia Conference on World Trade in Williamsburg, Va.
The two-day event provided attendees with the opportunity to develop their international network with in-country experts, as well as attend sessions where panelists offered practical advice on how to expand sales in the global marketplace.
The event kicked off with an evening networking reception featuring Ignite Speed Networking, a Virginia company that has the world’s only platform for group-based speed networking.
Prior to the conference, attendees were encouraged to take the Global Mindset Survey offered by the renowned Thunderbird School of Global Management. The next morning, Dr. Mansour Javidan, Director of the Najafi Global Mindset Institute and Garvin Distinguished Professor at Thunderbird, went over the results of the survey and helped attendees pinpoint areas to improve their cross-cultural interactions.
Participants then chose between two tracks for the main portion of the day. Track A included a session each on how to gain traction in the South American, Asian and European markets. Track B was geared towards defense companies and offered sessions on the Foreign Military Sales process, the Australia/U.S. Defense Trade Cooperation Treaty, and how to manage and motivate foreign distributors.
The keynote address was provided by Michael Eyestone, Minister-Counsellor (Commercial Policy) and Senior Trade Commissioner at the Embassy of Canada in Washington, D.C. Eyestone discussed the plentiful opportunities that Canada offers as the U.S.’ No. 1 export destination. It provides a strong entry point for companies new to exporting due to the ease of restrictions and common language.
The conference concluded with an evening
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